The story behind our brand
It all started from the birth of my preemie daughter
“The premature birth of my own daughter in the summer of 2007, was the kind of life changing event that started my baby wear revolution. Who was designing clothes with hard seams and labels on the inside, itching and irritating baby’s thin, delicate skin? Why did the design not cater for fast growing babies by offering solutions that allowed the clothes to grow with the baby?
I set out to design a small, but beautiful, range with only the most essential items that would answer the everyday needs of newborns to 2.5-year-olds. My designs also take into consideration the special requirements of premature clothing, as tubes and wires can hamper dressing.”
– Nina Ignatius, Founder, CEO
Baby clothing brand philosophy
Your baby’s most developed sense, second only to smell, is touch.
If a seam is irritating or a label is scratching her delicate skin, she cannot let you know about it by telling you, nor can she turn herself to a better position. We use a hidden seam covered with our trademark BEIBAMBOO® logo ribbon.
Our goal for the baby clothing line and designs
We strive to offer a timeless, season-less and gender neutral collection of baby essentials. Our designs have a long usage life, for instance the baby grow has a double row of poppers. We aim to minimize the number of seams and we place all our labels on the outside of the garment. You can attach a dummy to the size label on the front, or tie your baby’s name-tag onto it.