Beibamboo Trousers White, for preemie

BEIBAMBOO® is Redefining #What’sBestforBaby

50% Reduction in Nurse Utilization & Overall Improved Satisfaction Among Parents & Staff 3


If you were asked today, what top ten countries have the highest premature birth rates? Your response, or thoughts, might be of some under-developed or undeveloped country(ies) with limited access to modern medicine. In many ways, you wouldn’t be wrong, but that’s not entirely true either. What is known is there are “roughly 15 million babies born too early every year (before week 37)” according to the World Health Organization. That’s more than 1 in 10 babies born prematurely every day. What’s more, is, the top 15 countries listed with the highest number of preterm births accounts for two-thirds, 67%, of the world’s population. But what makes the most surprising statistic is the United States; ranking sixth in the world with just over 500,000 premature births every year. That’s ten percent of U. S. infants born too early. 1


HC Bonnet White

#What’sBestforBaby, Your Baby!


While the medical field is decades away from snuffing out the global problem on premature births, some researchers are taking proactive approaches, focusing on patient outcomes for prematurely born infants. For now, we rely heavily on current and old research, better informing expecting mothers, and taking proactive approaches to improve the health outcomes to redefine #What’sBestforBaby,” or better put, for those infants born too early. What we often refer to as preemies.

Two such doctors and their research team are doing just that, Dr. Lee K. Shoo and Dr. Karel O’Brien of Mount Sinai Hospital in Toronto, Canada. Their team just completed a five-year study that spanned across three countries: Australia, Canada, and New Zealand, in the area of Family Integrated Care, or FICare. 2 Their work in the area of FICare can help in high-resource countries, like the United States to improve patient outcomes and ensure better patient care for infants being born too early. To do this though, Dr. Shoo and his team adapted a “’Humane’ Care Model” used throughout Neonatal Intensive Care Units (NICUs) in the country of Estonia, dating back to 1979. Estonia’s “Humane Care Model” approach was designed in response to a declining number of Estonia NICU-nurses in country. The results from the Estonia program were staggering, even for 1979 standards of care, and in 2018. 3

  • 30% Improved Weight Gain for Preemies
  • 30% Reduction in Infections for Preemies
  • 20% Reduction in Length of Stay in NICU—for Preemies
  • 50% Reduction in Nurse Utilization & Overall Improved Satisfaction Among Parents & Staff 3


Using Estonia’s “Humane Care Model,” Dr. Shoo and Dr. O’Brien adapted the model to match current health practices throughout North American NICUs. Giving parents the hope and the confidence to care for their baby, while giving preemies a safe,

Beibamboo Sleep-Pod White

Beibamboo Sleep-Pod for NICU

controlled, and secure environment in which to thrive. These environmental controls used under Estonia’s “Humane Care Model” increased the periods of Kangaroo Care (KC) and breast feedings in conjunction with additional caregiving tasks performed by the baby’s parent(s) (i.e., dressing & undressing, changing diapers, taking temperatures, etc.)2 All of which conclusively showed that the “Humane Care Model” helped increase a preemies frequency to breastfeed by the time the preemie is ready to go home, making breast milk the preemie’s exclusive diet, while the parents experience a reduction in stress and anxiety all through the guided presence of NICU-RNs, who provide the day-to-day technical care for infants being born too early. 3

So, where does Beibamboo fit into the FICare model, our #smart-design. Giving NICU-RNs and other NICU-staff the blueprint to easily access any area of a preemies body to administer critical care needs in seconds; which can mean the difference between life and death. Our #Smart-Design not only makes dressing and undressing a preemie easier but gives parents the confidence needed to increase periods of KC and improve the infant’s chances of transitioning to exclusive breast feedings. Beibamboo’s meticulous work on a #smart-design for preemie hospital-wear comes from the one place on Earth that knows #What’sBestforBaby—a mother’s love, dedication, and transparent belief that all…


Infants being born too early Deserve to Experience…

  • Improved Health Outcomes by Reducing All-Cause Inpatient Harm
  • Additional Assistance with Thermoregulation Difficulties
  • The Reduction & Prevention of Skin Damage


Parents & preemies Deserve to Experience…

  • The Removal of Any Non-verbal Communication Barriers to Accelerate the Parent-Baby Bond
  • A Reduction in Stress & Anxiety for Both, Baby & Parent


NICU-RNs Deserve to Experience…

  • The Attrition of Time Absorbers, which Improves a Patient’s Quality of Care


Hospital NICUs Deserve to Experience…

  • Lowered Overhead Operating Costs


Hospitals Deserve to Experience…

  • Improve Procurement Procedures through Improved Sustainable Hospital Practices


These and more are the reasons why Beibamboo exists and the reasons why Beibamboo wants to help NICUs and parents deliver on #What’sBestforBaby, Your baby!